![]() She said, “The entire Owambe collection came to life as a celebration of my Nigerian heritage. ![]() There are several posts across Twitter, Instagram and TikTok that explain in-depth why naming a candle sold for profit sóró sóké is offensive, but, as one tweet plainly put it, “A lot of people died chanting ‘sóró sóké.’” On Friday, Aina posted an apology on her personal and Forvr Mood’s Instagram accounts and had the candle immediately pulled from Sephora and .īeauty Independent held off publishing the interview and went back to Aina for comment on the situation. Sóró sóké became a battle cry of the movement, protests during which at least 56 people died in Nigeria. The Yoruba phrase sóró sóké translates roughly to “speak up,” but as several Nigerians and people of Nigerian descent pointed out, during the #EndSARS social movement in 2020-SARS being an acronym for Special Anti-Robbery Squad, a unit of the Nigerian police-the phrase took on a deeper meaning. Then, last Friday, following the launch of Forvr Mood’s latest collection, Owambe, hundreds of people took to social media to express their upset, disappointment and anger about the name of one of the candles, Sóró Sóké. ![]() ![]() We had a very different introduction written for this interview with Jackie Aina, her Forvr Mood cofounder and fiancé Denis Asamoah, and Forvr Mood president Asha Talwar Coco as we prepared to publish it this Monday. ![]()
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